+7 (905) 253-66-22
office@ballassociation.com

The core of the project

School 
of Modern 
Etiquette

An educational project of the International Ball Association, aimed at fostering communication culture and harmonious social behaviour in contemporary society.

This is a systemic programme that combines:

  • theoretical knowledge of etiquette in all spheres of life;
  • practical skills for applying this knowledge in everyday and social communication.

The educational objectives of the school include:

  • To teach people to feel confident in any social situations;
  • To foster a conscious attitude towards norms of behaviour and communication;
  • To help participants become harmoniously developed individuals with a high level of social culture.
General etiquette
basic rules of social behaviour
Speech etiquette
culture of oral and written communication
Digital etiquette
norms of online communication and social media interaction
Social dress code
principles of outfit selection for various events
Dance etiquette
rules of conduct at balls and dance events
Musical culture
fundamentals of understanding and appreciating various musical traditions
Etiquette in public spaces
rules of behaviour in restaurants, theatres, transport, and other public areas

The programme covers key aspects of modern etiquette:

Main areas of study

Session
format

Training is delivered in an interactive format through:
  • Lectures presenting theoretical material;
  • Masterclasses featuring practical exercises;
  • Situational training sessions and role‑playing games;
  • Thematic discussions and case study analysis.

Target
audience:

The school is open to:
  • Students and young professionals;
  • Representatives of business circles;
  • Anyone seeking to improve their level of social culture and communicative competence.

Programme outcomes

Upon completion of the programme, participants will:
  • Demonstrate confidence in navigating the rules of modern etiquette;
  • Be able to build effective communication in various social environments;
  • Possess skills in social interaction and conduct at formal events;
  • Be capable of creating a favourable impression and maintaining reputation in professional and personal spheres.
The School of Modern Etiquette is an investment in personal branding and social capital that helps achieve success in professional activities and personal life through the culture of communication and behaviour.

The IBA, in collaboration with the Shostakovich St. Petersburg Philharmonic Hall, has created the video course "Dialogues: Dance and Music".

Dance and music, orchestra and ball — a special combination of two complementary worlds. The Shostakovich St. Petersburg Philharmonic Hall, in partnership with VTB Bank, has launched a lecture series exploring the intersection of the arts.
This is a lecture series featuring dialogues between Yaroslav Zaboyarkin, conductor of the Youth Chamber Orchestra of the National Preservation Zone, and Mikhail Gribov, President of the International Ball Association.
In the first video of "Dialogues: Dance and Music", Mikhail Gribov, President of the International Ball Association, and Yaroslav Zaboyarkin, Conductor of the Youth Chamber Orchestra of the National Preservation Zone (ZKR), reflect on the early stages of ball culture development and the evolution of music in Russia. They discuss Peter the Great’s influence on this process and highlight key historical moments that laid the foundation for our traditions.

1 Lecture

How did musical and dance culture develop in Russia?
In this lecture, Mikhail Gribov, President of the International Ball Association, and Yaroslav Zaboyarkin, Conductor of the Youth Chamber Orchestra of the National Preservation Zone, discuss the traditions of balls and the stages of their formation.

2 Lecture

In this video, you will learn:
  • Who a dance master is and what their role was;
  • What types of balls were held in Russia;
  • How a young person could attend a ball and prepare for it;
  • Which rules of social etiquette were important.
In this lecture, Mikhail Gribov, President of the International Ball Association, and Yaroslav Zaboyarkin, Conductor of the Youth Chamber Orchestra of the National Preservation Zone (ZKR), delve into the fascinating history of music — from the founders of symphonism to contemporary trends.

3 Lecture

In this video, you will learn:
  • How symphonies emerged and who played a key role in this process;
  • What unusual innovations Joseph Haydn introduced;
  • How musical continuity is traced across generations of composers;
  • The development of contemporary symphonic music.
In this lecture, Mikhail Gribov, President of the International Ball Association, and Yaroslav Zaboyarkin, Conductor of the Youth Chamber Orchestra of the National Preservation Zone, will discuss the rules that help preserve the special atmosphere of cultural events.

4 Lecture

In this video, you will learn:
  • About dress codes and the most formal attire — white tie;
  • What “inner readiness” for a concert means and how to prepare oneself to appreciate art;
  • Why the concert experience begins the moment you leave your home;
The modern ball: a unique synthesis of tradition and contemporary life!
We continue our engaging lecture series «Dialogues: Dance and Music» with Mikhail Gribov, President of the International Ball Association, and Yaroslav Zaboyarkin, Conductor of the Youth Chamber Orchestra of the National Preservation Zone (ZKR). In this fifth episode, we will discuss the following topics:

5 Lecture

  • What constitutes a modern ball;
  • Which music is performed at a modern ball;
  • What dances are performed by the guests;
  • How the cultural code of different eras and countries is reflected in the programme of a modern ball;
  • Why dance improvisation is a system, not chaos.
In this lecture, Mikhail Gribov, President of the International Ball Association, and Yaroslav Zaboyarkin, Conductor of the Youth Chamber Orchestra of the National Preservation Zone, discuss how to find a path to classical music and make it a part of one’s life.

6 Lecture

In the lecture, you will learn:
  • What constitutes a modern ball;
  • Which music is performed at a modern ball;
  • What dances are performed by the guests;
  • How the cultural code of different eras and countries is reflected in the programme of a modern ball;
  • Why dance improvisation is a system, not chaos.